What’s the diff?
One of the questions I”ve found myself answering a bunch of times over the last month is “What”s the difference between what you do and what a Xerox machine does?”. I”ve tried answering a number of different ways, but it”s when I have the press casino online inked up and turning over that people actually “get it”. This video of another great press Trip Print Press talks about why people respond to something tactile like the letterpress. Take 2 minutes and have a look: